NotCo, a plant-based food company, wanted to advertise their newest product: the NotHangover shot, a probiotic that helps mitigate the effects of alcohol the day after drinking. That basically means hangovers are over, which is pretty epic if you ask me. So in order to launch it, we looked for the most epic place for party people: Burning Man Festival. This festival goes against any commercial activity, so as we couldn’t sell it… we decided to trade it 😉