Hey, I’m Luis, a Spaniard based at Havas Creative, driven by a simple mission: change how people behave.
From helping Gen Z See Less and Do More, to turning the Spanish ‘Ñ’ into the ultimate Ñassword, I love blending creativity with culture to spark real connection.
I also shoot and style music projects, think of it as my ikigai, or my creative heartbeat.
I obsess over quirky ideas: like crafting an experimental typography inspired by an ancient whistled language in Silbo Libre, or redesigning Hot Tamales packaging alongside the hottest brands.
And if mornings aren’t your thing, maybe you just need some rave for breakfast to flip the script.
But one thing’s for sure, I don’t just make ads. I create experiences, connections, and moments worth remembering.
P.S. Sim’s fan? click here > Burn the Mac. Want my CV? Go here.
Recently finished studying Art Direction in Miami Ad School Madrid.
- HAVAS Creative – Madrid, ES. May 2025 – Present.
- Jung Von Matt Sports – Hamburg, DE. Jan 2024 – Apr 2024.
- Beam.TV – London, UK. 2021 (2 Month)
Merits:
- ADC*E High Potential’25 Talent. Issued By Art Directors Club of Europe. Barcelona, ES.
My first word was not daddy, or mommy, it was Tor-ti-lla, and with that statement I got to try my first solid piece of food, tortilla. Since I was a kid I´ve always been very triggered by anything ocurring on my environment progressing into an unconscionable curiosity ambition.