Hey, I’m Luis, a Spaniard based at McCann Paris, driven by a simple mission: change how people behave.
From helping Gen Z See Less and Do More, to turning the Spanish ‘Ñ’ into the ultimate Ñassword, I love blending creativity with culture to spark real connection.
I also shoot and style, think of it as my ikigai.
I obsess over quirky ideas: like crafting an experimental typography inspired by an ancient whistled language in Silbo Libre, or redesigning Hot Tamales packaging alongside the hottest brands.
And if mornings aren’t your thing, maybe you just need some rave for breakfast to flip the script.
But one thing’s for sure, I don’t just make ads. I create experiences, connections, and moments worth remembering.
P.S. Sim’s fan? click here > Burn the Mac. Want my CV? Go here.
Recently finished studying Art Direction in Miami Ad School Madrid.
- McCann Paris – Paris, FR. Feb 2025 – Present.
- HAVAS Creative – Madrid, ES. May 2025 – November 2025.
- Jung Von Matt Sports – Hamburg, DE. Jan 2024 – Apr 2024.
- Beam.TV – London, UK. 2021 (2 Month)
Merits:
- TOP 2 Cannes Young Lions France Finalist 2026 – Digital Category. Paris, FR.
- ADC*E High Potential’25 Talent. Issued By Art Directors Club of Europe. Barcelona, ES.
My first word was not daddy, or mommy, it was Tor-ti-lla, and with that statement I got to try my first solid piece of food, tortilla. Since I was a kid I´ve always been very triggered by anything ocurring on my environment progressing into an unconscionable curiosity ambition.